Retailers were warned by a campaign targeting the so-called “lads’ mags”, that they would most probably face legal action in case they continue selling the magazines.
According to this campaign the magazines showed naked and semi-naked women on their covers so it could be assumed as an act of sexual discrimination that staff was made to handle them.
Eleven lawyers backed up the campaign stating that these magazines also breached the equality legislation in the way they exposed them to their customers.
The campaign was launched in the Guardian with an open letter written by the lawyers.
This letter explains that there are other cases in which staff successfully sued employers for the exposure to pornographic material at work.
Kat Banyard, founder of UK Feminista, said: “For too long supermarkets have got off the hook, stocking lads’ mags in the face of widespread opposition, but this time we have the law on our side.
“Every shop that sells lads’ mags – publications which are deeply harmful to women – are opening themselves up to legal action.”
In the words of lawyers supermarkets that refuse to stop selling lads’ mags would end up in court.
The response of the British Retail Consortium was saying that BRC members did not sell anything illegal and that through voluntary action they observed whether all the front covers which may concern some people are displayed discreetly.
They announced they would not stop having conversations with staff and customers on what is appropriate and what is not.Probably a new HR policy will take place, when it comes to such materials.