Some of the changes will include the right of Google to track individual users across different Google services. Google is known to operate also with some other services like Gmail, YouTube, Google+, and Android mobile systems.
Using these different services Google may now make their targeted advertising more effective.
The warning of the EU towards Google was not to use the personal data collected simply for advertising purposes and to “reinforce users’ consent”.
Yesterday the French privacy regulator CNIL announced that Google did not manage to do some changes and give proper answers in the period of four months it was given.
“In this context, the EU data protection authorities are committed to act and continue their investigations,” CNIL added. “Therefore, they propose to set up a working group, led by the CNIL, in order to coordinate their reaction, which should take place before summer.”
Google, on the other hand, claims they had taken steps to comply with European law and that they will continue doing so.
According to Joaquin Almunia, the EU’s head of competition, Google used the fact it is a main search engine in order to unfairly promote their own products.
Another thing Google was also blamed for was that it paid for paying only £6 million in UK tax last year, despite generating $4.1 billion of revenue.