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Sponsorship is a cash and/or in-kind fee paid to a person or organization. For example, a corporation/company may provide equipment for a famous athlete or sports team in exchange for brand recognition. The Sponsor earns popularity this way while the Sponsored can earn a lot of money. Thus, Sponsorship is a crucial element of many businesses' marketing strategies since it has a direct commercial benefit to a company's product, corporate brand or image as a result of the sponsorship.


A formal Sponsorship Agreement governs the legal relationship between a Sponsor and the person/party to be sponsored and it is necessary in order to protect the interests of both parties.


This Sponsorship Agreement - Sponsor a Person template shall be used to sponsor a person instead of a company, a club, a team or an event. It provides the framework to cover a variety of sponsorship deals.  Basically, this Sponsorship Agreement involves the payment of a sponsorship fee in consideration for the receipt of specified publicity-related benefits.


To sponsor a club, company, team or event please use Sponsorship Agreement - Sponsor a Team or Event.


The Sponsorship Agreement - Sponsor a Person contains the following clauses:


  1. Definitions and Interpretation
  2. Sponsorship
  3. Sponsorship Obligations
  4. Sponsorship Fees
  5. Expenses
  6. Duration and Termination
  7. Notices
  8. Entire agreement
  9. Assignment
  10. Severance
  11. Waiver
  12. Governing Law and Jurisdiction